May 13, 2022



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A country music festival could take place in San Gabriel Park next year.

G’town could host country music fest


ACL organizers propose new spring showcase


Georgetown’s San Gabriel Park could be the site of a new annual country music festival set to launch in April of next year. 

Details surrounding the proposed two-day event were discussed during a Tuesday city council workshop. 

“This festival aligns with the council’s vision of making greater use of our parks and also bringing public/private events to our community,” said Kimberly Garrett, the city’s Parks and Recreation director. 

The event is the brainchild of C3 Presents, an Austin-based event production and artist promotion company responsible for music festivals such as Austin City Limits and Lollapalooza. The company is negotiating a five year contract with Georgetown to use the park, 445 East Morrow Street, as the event site.  

Proposed dates are April 15-16 of next year, with festival hours spanning from noon-10 p.m. on both days. If approved by city council, the festival will feature performances by country music artists on three separate stages, with the option to expand during future years. The event will also feature food and drink booths from both local and outsourced vendors. 

“This basically mirrors the Austin City Limits model,” explained Charles Attal, one of the C3 Presents founders. “When we started ACL back in 2002, it was a two-day event. Then it grew to a three-day event and then it grew to three weekends.” 

The company plans to sell 25,000-30,000 tickets for the first festival. A festival name and artist line up will be announced at a later date, if approved. 

Festival needs 

While the event will only span two days, the park could be closed for up to 10 days prior for set up and five days after for clean up and repairs.

“This impacts our rentals for the community center for this time, picnic pavilions, sport fields and the programming of our athletic leagues,” Ms. Garrett said. “We also have to close the recreation center down, the hike and bike trail, and the GYBA baseball field for the weekend of the event.” 

The festival will serve as a money maker for the city. Although prices are still being negotiated, the city will require C3 Presents to pay a rental fee and damage deposit to use the park. The company would also cover costs associated with repairing park lawns damaged during the event. 

An additional percentage of event revenues would be given to the Friends of the Georgetown Parks and Recreation, a nonprofit organization that assists the department by hosting programs, offering scholarships and fundraising for local events and projects. 

“We would look at scholarships for our recreational programs and memberships, potentially adding more community events or even parks and recreation capital improvements,” Ms. Garrett said. 

Council concerns 

During the workshop, councilmembers questioned how C3 Presents would mitigate the impact of parking, transportation and other event-related issues on nearby neighborhoods. 

“I represent District 6, which surrounds the park, and there’s a couple of neighborhoods [nearby],” Councilmember Jake French said. “I want to make sure I’m representing my constituents well and make sure that they’re covered.”  

Since there would be no on-site parking available, the company would secure and provide additional transportation options for festival attendees. 

“Transportation would be by bicycle, shuttle, Uber and a lot of people walk in and out,” Mr. Attal explained. “It’s a combination of everything.” 

Parking would also be addressed through an informative marketing campaign leading up to the event, said Jake Perry, director of operations for C3 Presents. This is the same approach the company uses when organizing ACL and their other events. 

“We work in many neighborhoods throughout the U.S., but also down in Austin in a number of neighborhoods surrounding Zilker Park,” Mr. Perry said. “We do town meetings, we send mailers out to the community, we do ‘no parking’ signs. We’re also actively working with law enforcement to notify and enforce the no parking zones.” 

The council is expected to take action on a finalized contract during its next meeting, which begins at 6 p.m. Tuesday, May 24, in the Council and Court Building, 510 West Ninth Street.