November 2, 2022


Two-Step Inn 

Georgetown to welcome first music festival next year

By BRIGID COOLEY 

The Two Step Inn country music festival, hosted by C3 presents, will dance its way to San Gabriel Park April 15-16 of next year. 

The Georgetown event dominated discussions at city council workshops and meetings earlier this year.  The two-day long festival began making appearances on city meeting agendas in May of this year, when city staff proposed the idea to city council members. 

An agreement with C2 Acquisitions LLC — a subsidiary of Austin City Limits organizers C3 Presents — was unanimously approved in June, with a one-year term and an option to renew for two additional years afterwards. 

Now, organizers have gone public with the event details and an artist lineup. 

“From my perspective, the city is excited to be able to host the festival in Georgetown and especially San Gabriel Park,” Parks and Recreation director Kimberly Garrett said in a statement to the Sun this week. “The lineup is spectacular, and we cannot wait to host the event.  It is the perfect venue for a music festival.” 

Agreement terms provide the company with access to San Gabriel Park via a special event permit, which “helps detail requirements for public safety, EMS, emergency management, waste management, road closures, traffic control, shuttles, parking, etc.,” Ms. Garrett said. The festival has maximum capacity of 30,000 ticketed people per day and will feature food, beverages and live entertainment, with music stopping at 10 p.m. each night

Details about the festival were kept mostly private by C3 Presents once the agreement was approved, but the company broke the silence on Tuesday, November 2, when they announced the artist lineup. 

Meant to represent both classic and modern country music, headliners include Zach Bryan and Tyler Childers, as well as Jo Dee Messina, Tracy Byrd, Travis Tritt, Tanya Tucker and Wynona Judd. Other artists including T-Pain and Diplo are also on the schedule. Musicians will perform on a combination of three stages located throughout the park. 

Presale tickets for the event go on sale at 10 a.m. on Friday, November 4, and can be purchased online at www.twostepinn.com. Prices start at $99 per day and range all the way to $1,099 for VIP packages.

Festival organizers agreed to pay the city $30,500 for the park’s use and rental, with at least $100,000 of ticket revenues being allotted to the Friends of the Georgetown Parks and Recreation. Organizers will have 10 days before the event to set up within the park and five days to tear it down and restore park grounds afterwards. Each process will be done in phases, allowing residents as much access to the park before and after the event as possible. 

“[The city] will also be focusing on communication letting the public know which areas of the park are closing and when they will reopen, as well as working to ensure festival attendees do not use adjacent neighborhoods for parking, but rather use ride share or the shuttle service,” Ms. Garrett said.

Two Step Inn will have on-site security, as well as event staff separate from the city. However, Georgetown law enforcement will be assisting where needed, Ms. Garrett said. Organizers are also working with Georgetown ISD and other businesses in the area to secure parking. 

“We are working closely with local jurisdiction and the community on messaging and enforcement to address this concern,” Bob Clay, C3 Presents talent buyer, told the Sun. “We will lean on rideshare and mobility partners as well as providing parking and shuttling operations.”

Additional information about the event is available online at www.twostepinn.com


C3 Presents expounds on Two Step Inn festival 

Two Step Inn is the product of C3 Presents, an Austin based event production and artist promotion company responsible for music festivals such as Austin City Limits and Lollapalooza. The festival will be the company’s first venture into Georgetown. 

C3 Present Talent Buyer Bob Clay answered questions sent in by the Sun regarding festival details and what the community should expect. 

Q: What motivated C3 Presents to pursue a festival in Georgetown? 

A: A lot of factors go into choosing a location for a new event, but more often than not the site and location is the driver. The San Gabriel Park is a crown jewel of Central Texas, and we want to honor and showcase that. Georgetown and Central Texas represent some of the best things about being a Texan and Country Music is one of those things that is baked into our DNA here. Beyond that, people just want to be in Georgetown. It’s a beautiful place with an incredible community and we intend to produce an event they can hang their hat on for many years to come. 

Q: What will the Two Step Inn festival bring to the Georgetown community? 

A: Two Step Inn is going to be a multicultural and multi-generational event for Georgetown and all of Texas. With that comes a big economic impact to the local economy across all categories from tourism. We want to be good partners with the community and grow alongside and support the development that is happening here. Beyond entertainment we hope to shine a light on how special this area is in its own right. 

Q: The artist line-up for the festival was announced earlier this week. What went into picking those artists?

A: The lineup for Two Step was so fun to put together. Country music touches all genres now. Its influence on everything from fashion to television is impossible to ignore. We were all raised on country music, so it’s very personal to us. While most of us book all kinds of music, country is our bedrock and foundation on a personal level. However, most of what we were raised on and what we love today have not been unified in one setting and we wanted to change that. We didn’t want Two Step to look like anything else out there and it doesn’t. It stands on its own celebration of all things country music. The classics, currents and the curious. It’s a look into our Texas.

Q: How will C3 Presents ensure parking stays out of residential areas? 

A: We are working closely with local jurisdiction and the community on messaging and enforcement to address this concern. We will lean on rideshare and mobility partners as well as providing parking and shuttling operations.

Q: Are there plans to make this event an annual occurrence in San Gabriel Park? 

A: We built Two Step Inn in a way that requires us to make it work long-term. We want to not only do right by the artists and fans but the community first and foremost. We want to grow alongside Georgetown for many years and that starts with being great partners. We are overwhelmed with the positive response we have received from the Georgetown community and that means everything.